Adidas hooked up in a collaboration with Innovate-7 and decided to announce the return of Stan Smith by building this oversize shoe box. The pop-up store is a scale replica of an Adidas Stan Smith shoebox, measuring 13.5×7.5m. Customers are immersed into a digital experience in a darkened room upon entering the space, and it is followed by a custom built wall of 120 Stan Smith shoes forming an installation. Technology and interactive experiences have been woven into the space, from an interactive floor, digital ‘Stan Yourself’ station and a 3D printing installation to cashless transactions. In a sports brand first, Adidas makes innovative use of 3D-printing in the form of lace locks available to customers at the pop-up space.
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