Alcázar de San Juan Tourist Office is just a storefront. Without posters, without any kind of duplicate images of city monuments, without fake traditional products, without clay pots, without mini- windmills, without ploughs, without Quijote’s busts. Only a storefront and that sign reminding “T-U-R-I-S-M-O A-L-C-Á-Z-A-R”. The extrusion of each one of its letters turns the sign into a three-dimensional lure inside and outside the Tourist Office. Marking out the area of the workspaces inside, and becoming a dynamic sign outside.
Info and images © PKMN Architectures