Bethany Williams’ Breadline collection uses Tesco branded prints

Bethany Williams‘ current collection ‘Breadline’ particularly wants to highlight and help find solutions to the hidden hunger in the UK, specifically working along side the Vauxhall Food Bank and Tesco to achieve this. They have developed an exchange of fresh fruit and vegetables (from Tesco) for waste items from the food banks users household. They have created a collection using these waste materials, plus recycled cardboard and ‘Tesco everyday value’ branded organic prints, all donated by Tesco. They will be donating 30% of profits to The Vauxhall food bank, continuing the cycle of exchange.

Through traditional hand crafted techniques and working with local craftsmen/women, they have developed the surface of these waste materials to create hand crafted woven, printed, knitted and embroidered materials.

Every one of the garments is 100% sustainable and made in the UK, even down to the buttons which are hand crafted in the Lake District from their collaborators own planting of trees. They aim to provide an alternative system for fashion production, as they believe fashions’ reflection upon the world can create positive change.











Info and images © Bethany Williams

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