WOMENS FASHION FLOOR
With the desire to bring the best of international contemporary department store design to Jarrold; the 90,000 sq ft refurbishment of their Women’s Fashion Floor commenced in early 2015. Collaborating with Now London on the project, the brief was to create a timeless, open backdrop to their fantastic range of brands, which is easy to shop and is the perfect environment to appeal right across the target market. By re-planning primary circulation routes, rationalising fitting room locations and introducing visual merchandising hot spots, the space revealed a more youthful, open spirit. “The intention was to completely refresh the current women’s wear offer by bringing a sophisticated, international flavour to the 1st floor retail experience. We adopted a tight palette of materials and finishes based in nature (timber, stone and brass) to create a classic-contemporary feel that would reflect the timeless elegance of the Jarrold brand. Fixturing design was approached with a deliberate lightness of touch so that attention was taken primarily by product and not shop fit.” – Simon May, Co-Founder of Furniss & May
THE SHOE LOUNGE
At 1,500 sq ft and with a mix of own buy and stand alone brands, the re-design of the women’s shoe department presented a great opportunity to re-position and re-purpose the offer. Glass shelves mounted on a full height tubular steel framework with brass detailing were backed with back lit staggered wall panels in a series of natural finishes. A delicate lighting fixture was created by carefully suspending almost 100 blown glass pendants over the mid-floor fixtures. The department launched in September ’15 with customers responding with enthusiasm to the new environment. “Having been part of the Jarrold team for over 4 years, we have re-designed the men’s fashion floor and women’s accessories to transform the ground floor. We also moved the book department to the lower ground floor as part of the same project, before being asked to create a whole new look for the Women’s Fashion Floor. We are now in discussions for expanding renovations throughout the store.” – Simon May, Co-Founder of Furniss & May
Info © Furniss & May
Images © Seb Barros
