Gaggenau is a manufacturer of high-quality home appliances and acknowledged as an innovation leader in design and technology “Made in Germany”. The company, with a history that goes back over more than 330 years, has revolutionised the domestic kitchen over and over again with its internationally acclaimed products. Gaggenau’s success is founded on technological innovation and a clear design language combined with high functionality. Gaggenau has been a subsidiary of BSH Bosch und Siemens Hausgeräte GmbH in Munich since 1995 and is currently represented in more than 50 countries with flagship showrooms in major cities around the world. In 2012, Gaggenau reached a turnover of more than 180 million euros.
Milan/Munich, April 2014: The return to traditional production methods, linked to a quest for original authentic food is becoming an important influence in the field of culinary art. Committed to the tradition of manufacture, Gaggenau showcases the elemental association of bread and wine at the Eurocucina 2014, and presents Gaggenau appliances as tools in the culinary process. Attention is centred on the ovens 400 and 200 series in the making of bread, and the Vario cooling 400 series for storing wine in conditions akin to a wine cellar. In addition to the product presentation, also on show are the high performance downdraft ventilation VL 414 and Vario dishwasher DF 460/461 – ideal for handleless furniture fronts thanks to its push-to-open function.
The theme is translated into architectural terms by a traditional rectangular farmstead from the German-speaking region. Its main feature is the arrangement of four buildings around a rectangular yard. The typical wood structure of the roof is another symbol of the German carpenter’s art. This historical allusion clearly contrasts the booth to the surrounding kitchen worlds. With its sense of tradition and sophisticated lifestyle, in this presentation the company emphasises its brand claim “The difference is Gaggenau.”.
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