The history of Doctor Manzana and Masquespacio started in the summer of 2013 when Doctor Manzana’s founders, Fran and Reyes, commissioned the Valencia-based creative consultancy to redesign their brand and create their first point of sale. Being a brand specialized in iPhone reparations and mobile phone accessories, above other accessories for smartphones, the reinvention focused mainly on the 54 degrees angle of touch screens. That angle was applied both to the brand, as well as to the interior design, along four different colors: green and blue as a reference to the doctor, salmon for the fashionistas and purple for the geeks. Metal on the other hand, added an industrial touch that reminds of laboratories.
For the second store, Masquespacio sought to maintain the brands’ identity already marked during the first project, offering a new custom-made design that could be recognized by Doctor Manzana’s actual clients and, at the same time, propose a completely different design for this new point of sale. Thereby, clients and visitors can still recognize the 54 degrees angles, colors and materials, but more importance was given to the metal finishes. Above, compared to the first store, additional elements have been added to accommodate better storage facilities and the changing of products on sale.
To be highlighted is the space that will serve for workshops and talks, which is completely separated from the store and includes the Doctor Workshop high stool chair designed by Masquespacio and that will be the first official product sold directly by the designers under their new sub-brand, Mas Creations.
Design and info © Masquespacio
Images © Luis Beltran