B-Reel were asked to help introduce the arrival of the new LeBron 11 shoe on NIKEiD. They created a video featuring LeBron James inviting his fans to customize their own pair and showcasing dramatic shots of the new shoe. They also worked with Nike to create a series of digital posters celebrating the yearly milestones of his prolific career.
The shoes were shot from four different positions as they turned atop a rotating platform and lit specifically to highlight different attributes of the shoe. Unique environments were created for each shoe based on its color scheme.
Info and images © B-Reel