Redesign of Nike UK Headquarters by Rosie Lee

Creating a vibrant, colourful workspace for a global sportswear company.

Nike wanted to utilise its rich brand and product heritage to bring to life the company’s London headquarters. With over a decade of experience in creating and delivering Nike product campaigns and launch spaces, Rosie Lee were perfectly suited to lead the project.

Their concept divided the three floors of the office into distinct product and heritage areas, each with it’s own representative colour scheme, imagery and inspirational copy, whilst the reception area overtly referenced the iconic landmarks and symbols of London.

To execute the concept, they brought in and art directed a team of London’s leading illustrators, artists and interior decorators. They also made use of campaign props from the Nike archive. To finish it off, fixtures and furniture crafted from reclaimed wood introduced a softer look and feel to social areas.

The lively, visually rich workspace generated a huge amount of excitement and appreciation amongst Nike staff and helped to further embed the positive, heritage-infused culture that has made the company such a success.

Key features:

  • Themed zones referenced colours and heritage of products
  • Injected vibrant look and feel across all three floors of office
  • Made use of sustainable, reclaimed materials

 

 

 

 

 

 

 

 

 

 

 

Info and images © Rosie Lee

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