In the era of iPad and Kindle Paperwhite, Paperlux thinks that it is important to hold a real book in your hands from time to time. To turn the pages, to feel the paper, and to smell the printing ink.
Arjowiggins Creative Papers handed it to the designers as a “blank check”, giving them a completely free hand on the condition that this bookmark would be included in the FIAC 2013 catalogue.
They began their work based on the concept, that in today’s age of high-technology, a bookmark can easily mark any place in a book; a paragraph, a line, or even a single word. The aim for this project was to merge all of these options together with a generously playful element. The selection of the material turned out to be a huge challenge: the punching had to be very precise in order to achieve the desired flexibility and haptics, because the thickness of fine paper is not as uniformly even as technical paperboard used for packaging. They also had to implement two additional punched lines in order to achieve greater flexibility and to dramatize the playful effect. Three color variations were printed in offset technique on Conqueror paper.
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