Kengo Kuma & Associates were interested in the idea of displaying each item at the Barcelona – Paseo de Gracia Camper store separately, with their own space, bringing more attention to the products. For that, they thought on a niche system composed by roof tile-like ceramic elements. Both Japan and Spain have a long tradition of the use of this architectural element but crafted in very different ways: roof tiles in Japan are glazed and shiny, while those in the Mediterranean are left with the material naked, exposing its texture. This difference was of great interest to the architects and this project was a good chance to explore on this.
These ceramic elements, creating the niches to display the items, are very elemental in shape. Is by repeating them throughout the space that they create complexity. They become the walls, shelves, the staff counter, the customers’ bench; there is no other presence in the space besides these very simple ceramic elements. It was exciting to the architects to use such an old traditional material and find new ways to craft it, to shape it, to combine its units creating different architectural elements that can solve the needs of the contemporary life.
Design and info © Kengo Kuma & Associates
Images © ImagenSubliminal