Starch Boutique has a surreal atmosphere of infinite identities

Based on Starch foundation’s ever-changing identity of designers, different entities start to invade a designed platform of possibilities. These current settlers seek to live within the space and begin to break from a frozen existence into a multitude of choreographed chapters, keeping the space alive and never dormant. Different elements react within the limits of the space and become a family of inhabitants; a family that turns space into place, place into playground, and playground into starch. Starch becomes not only a store, but also a spatial installation that communicates with the year’s designers, while creating a surreal atmosphere of infinite identities.















Info and images © GHAITH&JAD

Photography © Christian Mouss & Basil Abi-Hanna

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