The 3000 square foot Milan flagship store is a playful dialogue of geometries; creating a rhythm of folds and recesses that have been designed to showcase the Stuart Weitzman collection and also provide seating. The juxtaposition of these distinct elements of the design defines the different areas of the store. Rooted in a palette of subtle monochromatic shades, the design creates an interior landscape of discovery centered on two separate zones to enhance the relationship between the customer and the collection.
An intricate combination of materials and construction technologies have further defined the spatial experience. The curved modular seating and freestanding display elements have been constructed from fiberglass dipped in rose gold – a technique similar to that used in boat manufacturing. Also, the glass-reinforced concrete of the store’s walls and ceiling expresses solidity whilst at the same time the precision of complex curvatures generates focal points and areas for display.
Info and images © Zaha Hadid Architects
Photography is by Jacopo Spilimbergo