BIG BRAND THEORY by Ewan Yap

Ewan Yap has created a series of experimental packaging design based on the principle of BIG BRAND THEORY. The main focus is to have each brand’s identity meticulously and uniquely cropped out of the packaging as much as possible yet maintaining it’s integrity and comprehension at the same time enhancing the aesthetic value.

 

 All images © Ewan Yap

via behance.net

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