Laura Corsini, founder of the women’s fashion startup BIMANI, has chosen the city center of Valencia to start her expansion strategy. This new space, located at 34 Jorge Juan Street, has been designed by the CuldeSac creative team.
A 120 m2 store that breathes the lifestyle of BIMANI and that has as leitmotif the brand’s trademark textile. The space appears as a white canvas that captures the sensitivity, versatility and simplicity of the BIMANI products.
The distribution is thought of as a succession of clean curves that guide the user along the route to discover various corners. The path ends in the changing rooms, a place that evokes an idyllic feel combining large curtains made from the brand’s fabric and huge mirrors with integrated lighting.
The whole exhibition system has been designed to meet the needs of the brand. It works as a continuous bar that runs through the space, illuminating it with the integrated LED light and removing different accessories that allow the display of front looks, communication, footwear or folded products.
As the façade was very small and the shop’s window was practically non-existent, it was decided to showcase the products on the street side in an immersive way. Thus, a screen transverse to the façade has been built in a nude hue, characteristic of the brand, to present novelties, fabrics, the philosophy and invite the passers-by to discover more of the BIMANI brand universe.
Concerning the materials, the aim has been to combine the ones that serve as a background to show brand identity as well as to elevate it. In this way, the Campaspero limestone appears in its most natural form to serve as a support and enhance the products on display. The walls are dressed in beige marble paint that evokes the texture of quartz and the pedestals and niches that show the products have been designed with bleached oak wood that brings a warm atmosphere to the space.
Design and info © CuldeSac
Images © David Zarzoso