El MORO® has been one of the most popular images of daily life in Mexico City since 1935, enthralling different audiences due to its unrepeatable authenticity and rich flavour which offers the best hot chocolate and churros in the country’s capital. Understanding their family values and history in order to merge and input them into a new strategic vision, was the guiding principle in this project. Classic wall tiles became the main source of inspiration, along with stained glass windows and products that have set El MORO® apart and delighted its customers for generations. The chromatic palette, born from the unmistakeable mosaics that gave the brand its personality, are contrasted with a white hue inspired by sugar. Language and furniture align forming a unique expression, reminiscent of the Golden Age in Mexico.
Info © Cadena + Asociados
Images © Moritz Bernoully