The Hyundai Seoul VIP Lounge in Yeongdeungpo-Gu, South Korea has its brand core value embedded in the space. The design language by LABOTORY is inspired by the jasmine tea and its ceremony. First, the shapes of the tea leaves are present as a spatial element through the elegant curves of the teacup, neat tea tray shape and clean layout. Secondly, the functions of relaxation and conversation over tea transpired through the comfortable feeling of the space. And thirdly, the shades of the transparent and clear tea and clean teacups are reflected in the colour palette.
Design and info © LABOTORY
Images © Yongjoon Choi