Siam Discovery by nendo is the biggest arena of lifestyle experiments

Siam Discovery is The Biggest Arena of Lifestyle Experiments packed with exhilarating experiences that say ‘come play with us’ to visitors. People can come in to experiment and discover what they like and what expresses their own identity best.

Without the constraints of a particular brand or school of design, products are brought together under a single universal concept that puts customers at the centre; everything at Siam Discovery is presented by visitor’s interest. From among a choice of more than 5,000 international and local brands of every price range, customers can conveniently choose, mix, match, try, and then try again so that their purchases are in line with their taste and needs.

Among the exciting debuts at Siam Discovery is a new Loft store with a design concept that is being utilised for the first time in the world and which is conceived by world-renowned designer nendo and Loft Japan’s designers. Nike is opening its only concept store in Southeast Asia. Issey Miyake will open its first concept store outside of Japan. It is called the World of Issey Miyake and offers a full line of products including, for the first time in Thailand, Issey Miyake’s products for men.

Home decoration brands like Hay, Tom Dixon and Kartell will open their first and only concept stores in Thailand. Artist’s design products from world-class artists like Yayoi Kusama and Lisa Larson will have their first and only stores in Thailand. And, Adidas will open its largest concept store in Thailand and with an interactive store concept.












Design and info © nendo

Images © Takumi Ota

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