Digital agency Breakfast has launched an interactive digital street sign with arms that rotate in response to user requests.
Points is powered by online content such as RSS feeds, Twitter hashtags and Foursquare check-ins. From afar, it looks like a traditional three-arm street sign but up close, the arms rotate and the digital display is updated depending on the online content it is programmed to respond to; pointing passers-by to local events, landmarks and popular spots.
It can tell pedestrians when and where the next bus, train or subway is stopping.
To promote conferences, sports matches and concerts .
It can be used by national tourist boards and councils to direct to local landmarks.
Each one also has a menu which passers-by can use to select whether they want to find local transport, offers, meals or events.