Zaha Hadid Architects: The ‘Shop in Shop’ concept for Neil Barrett is based on a singular, cohesive project that is divided into sixteen separate pieces. Specific pieces have then been selected and installed into each of the four Neil Barrett Shop in Shop’s in Seoul, and also into the Hong Kong shop; creating a unique display landscape within each store. Each separate element acts a as piece in a puzzle of the original ensemble, ensuring each shop maintains a relationship to the defined whole and with the other Neil Barrett Shop In Shop locations.
All Images © Virgile Simon Bertrand
All Renderings © Zaha Hadid Architects