WikiPearl™ was first invented in a Harvard classroom where bio-creator and professor David Edwards sparked a discussion around the possibility of transporting water in ways inspired by our biological cell. A simple as well as radical concept: to offer good and eco-responsible food fighting and addressing the problem of pollution from packaging. This Wiki Food incorporates the natural principle of grapes: a sphere with an edible coating to protect the food. A principle adaptable to drinks, cream and from now onwards ice creams created in collaboration with Philippe Faure, the maestro of ice creams. Ice creams that do not melt in your hand are available in this first WikiBar.
Edwards then pursued his research in collaboration with designer François Azambourg and biologist Don Ingber. The result of their work are presented to the public for the first time during the 10th Experience at the Laboratoire in Paris in 2010: Cellular Design.
Encouraged by the reaction of the public and key potential partners, and after two years of incubation, they created a startup, WikiFoods, and raised a Series A in June 2012 from top US venture capital funds, Polaris Partners and Flagship Ventures to push R&D and create a robust platform.
WikiCells, their technology, has been cited by The New York Times Magazine as among the 32 innovations that will change tomorrow and as among the 10 innovations that will change our lives by Figaro Magazine. It was also selected for the grand innovation prize of the jury all categories at SIAL 2012.
Mathieu Lehanneur has created a decor symbolised by a mirror-light, an illuminating and reflective object formed of hexagons “a geometrical reference to the molecular structure of WikiPearl laminations. A graphic design and a matter of cookery demonstrations for this revolutionary concept.” A symbol of the approximation of science and design, a logical onward step for the designer who has regularly collaborated with Le Laboratoire since the production of “Andrea,” the air purification system through plants.
Glass cloches surround a selection of treats on sale, which can also be taken home using simple biodegradable bags to keep them clean. Meanwhile, the story of the brand is displayed across the rear wall.